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Xiaomi Mijia Electric Kettle S1
1. Capacity: 1.7L
2. Material
Inner pot: 316 food-grade stainless steel (corrosion-resistant, easy to clean)
Outer shell: Double-layer insulation design (prevents burns)
3. Temperature control: Automatic power cut-off
4. One-touch operation: Simple button control, easy for the elderly and children to use
5. Quiet design: Low-noise operation, does not affect the home environment
- Overview
- Recommended Products
Xiaomi Mijia Electric Kettle S1: Elevate Your Daily Hydration with Precision Engineering
Introduction The Xiao Mi Mijia Electric Kettle S1 is a well made and stylish addition to your high-tech home. Its double-walled stainless steel body is built to last, with 0.4 mm thickness on the sides and 0.4 mm on the bottom for premium heat retention. The kettle features a large 1.7L capacity, enough to brew up to 8 cups at once.
In the realm of smart home appliances, Xiaomi continues to set new benchmarks with its innovative products. The Xiaomi Mijia Electric Kettle S1 stands out as a testament to the brand’s commitment to blending cutting-edge technology with everyday practicality. Designed for modern living, this kettle combines premium materials, rapid heating, and robust safety features to redefine the way you boil water.
Product Features: Durability Meets Performance
1. Premium 316L Stainless Steel Construction
The Mijia Electric Kettle S1 features a 316L stainless steel inner lining, a material widely recognized for its corrosion resistance and food-grade safety. This ensures no odors or metallic tastes leach into your water, making it ideal for boiling everything from pure water to delicate herbal teas. The outer layer is crafted from colorful stainless steel with a PCM coating, offering a sleek aesthetic while enhancing durability against scratches and daily wear.
2. Rapid Heating with 1800W Power
Equipped with an 1800W high-power heating base, the kettle boils 1.7 liters of water in under 5 minutes, perfect for busy mornings or gatherings. The efficient heating element ensures even heat distribution, preserving the natural minerals in your water while eliminating the need for prolonged waiting.
3. Quadruple Safety Protection
UK STRIX Thermostat: A globally trusted component tested through over 10,000 cycles, ensuring precise temperature control and complete boiling.
Dry-Boil Protection: Automatically shuts off when the kettle runs out of water, preventing damage and accidents.
High-Temperature Shut-Off: Automatically shuts off when water reaches boiling point, preventing overheating.
Lift-Off Power Cut-Off: Immediately stops heating when the kettle is lifted from the base.
4. Human-Centric Design
Double-Layer Heat-Resistant Structure: An insulated air layer between the inner and outer walls keeps the outer surface cool to the touch even during boiling.
13cm Wide Spout: Facilitates cleaning and allows direct access to the seamless inner wall, preventing residue buildup.
Two-Stage Damping Lid Release: Pressing the first stage slowly releases steam, reducing the risk of burns.
Power Cord Storage Design: Built-in power cord storage keeps the countertop neat and organised.
UK STRIX Thermostat: A globally trusted component tested through over 10,000 cycles, ensuring precise temperature control and complete boiling.
Dry-Boil Protection: Automatically shuts off when the kettle runs out of water, preventing damage and accidents.
High-Temperature Shut-Off: Automatically shuts off when water reaches boiling point, preventing overheating.
Lift-Off Power Cut-Off: Immediately stops heating when the kettle is lifted from the base.
4. Human-Centric Design
Double-Layer Heat-Resistant Structure: An insulated air layer between the inner and outer walls keeps the outer surface cool to the touch even during boiling.
13cm Wide Spout: Facilitates cleaning and allows direct access to the seamless inner wall, preventing residue buildup.
Two-Stage Damping Lid Release: Pressing the first stage slowly releases steam, reducing the risk of burns.
Power Cord Storage Design: Built-in power cord storage keeps the countertop neat and organised.
Global Market Advantage: Capitalising on the Smart Drinking Trend
1. Aligning with Global Market Trends
The global electric kettle market is projected to grow at a compound annual growth rate (CAGR) of 5–8% between 2025 and 2030, driven primarily by consumer demand for energy-efficient, safe, and stylish appliances. The Mi Home S1 aligns with this trend by using 316L stainless steel (environmentally friendly and durable) and STRIX temperature control technology (energy-efficient and precise), appealing to consumers prioritising health and sustainability.
2. Strategic localisation strategy
Xiaomi's global expansion strategy includes actively expanding its retail network, with plans to open 10,000 Xiaomi Home stores worldwide by 2029. In key markets such as Southeast Asia and Europe, the brand adapts to regional preferences through localised partnerships (e.g., Redington in India and Panmi in Australia), such as 220V voltage compatibility and compliance with CE certification standards.
3. Environmental and Health Attributes
The 316L stainless steel inner tank eliminates single-use plastic waste, while the seamless inner tank design reduces bacterial growth. These features align with the growing demand for green appliances in markets like Europe, where stringent environmental regulations are driving product innovation.
Retailer Advantages: High-Profit Partnership
1. Strong Brand Influence
Xiaomi's global brand recognition instils consumer trust, thereby accelerating retailers' sales velocity. The brand's emphasis on the smart home ecosystem (e.g., compatibility with Xiaomi IoT devices) creates cross-selling opportunities, such as bundling electric kettles with smart water purifiers or coffee machines.
2. High Profit Margins
Retailers can achieve a 30–50% markup margin through the Mi Home S1, thanks to its competitive wholesale pricing and premium positioning.
3. Marketing and Logistics Support
Retailers can access Xiaomi's comprehensive marketing resources, including co-branded campaigns, social media promotions, and in-store displays. The brand's efficient supply chain system—with localised production facilities in Europe and Southeast Asia—ensures timely delivery and reduces inventory risks.
Long-Term Vision, Not Just One-Time Deals
We view every PO as the start of a partnership, not a transaction. Our warehouse team learns your inventory cycles, our logistics adapts to your delivery deadlines, and our pricing models reward your loyalty. Let’s draft a wholesale plan that grows your business—one season, one product, one trust at a time.
We view every PO as the start of a partnership, not a transaction. Our warehouse team learns your inventory cycles, our logistics adapts to your delivery deadlines, and our pricing models reward your loyalty. Let’s draft a wholesale plan that grows your business—one season, one product, one trust at a time.
