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Xiaomi Mijia 12kg Drum Washing Machine
The 2025 home appliance market welcomes a blockbuster new product - the Xiaomi Mijia 12kg Drum Washing Machine (Mijia 12kg Ultra-Clean Pro Front Load Washer) is officially launched.
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Xiaomi Mijia 12kg Drum Washing Machine Launch: Innovative Design & Wholesale Supply Advantages
The 2025 home appliance market welcomes a blockbuster new product - the Xiaomi Mijia 12kg Drum Washing Machine (Mijia 12kg Ultra-Clean Pro Front Load Washer) is officially launched. As the annual flagship model under Xiaomi's ecosystem, this washing machine redefines the home laundry experience with its three innovative designs: "Extra-Large Capacity + Ultra-Thin Fully Embedded + Smart Connectivity". For distributors and retailers, this new product with both traffic appeal and product strength is a golden opportunity to ignite the terminal market. This article will comprehensively analyze the core highlights of the product and detail the exclusive support policies of us as the officially authorized wholesale supplier.
Three Innovative Designs of the New Product: Redefining Laundry Scenarios
1. Ultra-Thin Fully Embedded Design: 52mm Slimming for Space Freedom
Traditional front load washing machines often become a "pain point" in home layout due to their thick bodies. The Xiaomi Mijia 12kg Drum Washing Machine breaks through by reducing the body thickness by 52mm, adopting micro-seam embedded installation technology, which can be perfectly integrated into 600mm standard cabinets to achieve seamless connection with the home environment. The ice-white minimalist exterior color matching with the colorful touch panel not only maintains Xiaomi's consistent minimalist aesthetics but also easily adapts to various home decoration styles such as modern, Nordic, and light luxury. Tests show that the operating amplitude is reduced by 30% after embedded installation, and the body is stable without shaking, solving the problem of "loud noise and easy displacement" of traditional embedded washing machines.
2. 12kg Extra-Large Capacity + Seamless Inner Drum: Wash from Four-Piece Bedding to Blankets at Once
Targeting the needs of multi-person families and large-item washing, the new product upgrades the 530mm extra-large diameter inner drum, with a 12kg rated capacity that can easily accommodate double four-piece bedding, floor curtains, and even thick blankets. What's more noteworthy is its laser seamless welding inner drum technology - an integrally formed rivet-free design, which not only increases the tensile strength by 40% but also avoids the problems of thread snagging and dirt hiding at the rivets of traditional inner drums. Tested by a third party, the washing ratio of this inner drum is as high as 1.1, far exceeding the national first-class standard. Combined with the 22% torque increase of the direct-drive motor, the clothes are beaten more fully, and the cleaning efficiency is increased by 15% compared with the previous generation.
3. Full-Scenario Smart Connectivity: APP + Voice Dual Control to Free Hands
As a Xiaomi ecosystem product, smart connectivity is the core competitiveness of the new product. Users can realize functions such as remote start/stop, custom washing parameters (temperature, rinsing times, rotation speed, etc.), and washing progress monitoring through the Mi Home APP, making it easy to arrange laundry plans even when going out. It also supports Xiao Ai Speaker voice control, and you can directly operate it with a sentence "Xiao Ai Tongxue, start wool washing". After the laundry is finished, it can actively push a reminder to the mobile phone. What's more exciting is that the product supports OTA online upgrades, and will continue to add new functions through software updates in the future, such as "AI fabric recognition" and "intelligent recommended washing programs", making the washing machine "smarter and smarter".
4. Healthy Washing Matrix: 95℃ High-Temperature Cleaning + Door Seal Spraying Mildew Prevention
In terms of health protection, the new product is equipped with a 95℃ high-temperature drum cleaning program, which deeply flushes the inner drum through high-temperature water flow to effectively remove scale and residual bacteria. The original door seal spraying technology can automatically rinse the door seal ring after washing to prevent foam residue and mold growth, solving the industry problem of "secondary pollution" of washing machines. For maternal and child families, special programs for baby clothes and underwear washing are designed, adopting 40℃ constant temperature washing + multi-stage rinsing, which not only ensures cleaning power but also avoids chemical residues, providing more assured care for babies and families.
As Wholesale Suppliers: Four Core Supports to Empower Channel Partners
As the officially authorized wholesale supplier of Xiaomi Mijia 12kg Drum Washing Machine, relying on in-depth cooperation with Xiaomi ecosystem enterprises, we provide channel partners with four-in-one exclusive support of "supply, policy, training, and after-sales" to help partners seize market opportunities.
1. Stable Supply Guarantee + Tiered Pricing Policy: Reduce Costs and Increase Profits
We have established direct supply cooperation with Xiaomi's designated production bases, with a stable supply capacity of 20,000 units per month, which can ensure sufficient supply for core channels. For wholesale customers, we implement a tiered procurement pricing policy: a 5% discount for a single purchase of more than 50 units, a 10% discount and free logistics for more than 100 units. At the same time, we provide a "quarterly rebate" incentive - an additional 3% rebate for quarterly sales exceeding 1 million yuan, helping partners maximize profit margins.
2. Complete Marketing Material Support: Easily Carry Out Terminal Promotion
To help partners quickly open the market, we provide free complete marketing support: including product leaflets, posters, display stand design drafts; 3-minute product highlight short videos (adapted to Douyin, Kuaishou and other platforms); offline experience store demonstration scripts and promotion plan templates. For e-commerce channel customers, we can also provide product detail page materials, live broadcast scripts and other content to reduce the marketing costs and operation thresholds of partners.
3. Professional Training System: Full-Process Empowerment from Product to Sales
Regular online + offline training activities are organized: online live broadcasts explain product technical highlights, differentiated advantages, and common problem solutions; offline, Xiaomi product managers are invited to carry out regional training meetings to demonstrate embedded installation skills and intelligent function operations on site. At the same time, a "WeChat service group" is established to answer pre-sales consultation of partners 24 hours a day, 7 days a week, ensuring that every sales consultant can become a "Xiaomi washing machine expert".
4. National Joint Warranty + Fast After-Sales Service: Solve Worries
All Xiaomi Mijia 12kg Drum Washing Machines wholesale through us enjoy national joint warranty service, with a 3-year warranty for the whole machine and a 5-year warranty for core components (direct-drive motor, computer board). We have set up after-sales transit warehouses in 30 provinces and cities across the country, and partners can enjoy the "48-hour fast replacement" service - after the after-sales problem is confirmed, the transit warehouse directly ships the replacement, without waiting for original factory repair, which greatly reduces the waiting time of terminal customers and improves user satisfaction.
Conclusion: Seize the Smart Home Appliance Trend and Win the New Market Opportunity Together
With the upgrading of consumption and the rapid growth of the smart home market, the Xiaomi Mijia 12kg Drum Washing Machine with "high appearance, large capacity and intelligence" is undoubtedly a "potential stock" in the 2025 home appliance market. As an officially authorized wholesale supplier, we not only provide stable supply and preferential policies but also are committed to working with channel partners to tap market potential through comprehensive support. Join us now to enjoy the priority of new product launch and exclusive cooperation rights, and let us work together to open a new era of intelligent laundry!
